Over the past decade, the marketing industry has seen drastic changes. This is mainly because of the influence of technology over almost all the industries. In this situation, marketers cannot depend solely on age-old techniques of marketing like television and newspapers. Digital marketing techniques have become a must if you need to reach and engage your target audiences. For this, you will need effective beginner-friendly digital marketing tools that will make your life easier. This article brings you a list of the top 10 digital marketing tools for beginners you must check out now.
Top 10 Digital Marketing Tools For Beginners
Google Analytics
Google Analytics is one of the most important marketing tools beginners must have. This tool will help you monitor the health of your website through active visitor analytics. It will help you create tabular reports making it easy to analyse where your visitors are coming from. The tool will also help you predict the buying patterns of your customers. Google Analytics will also help you track the rate of conversion as well. It also helps you monitor your progress on other Google metrics like Google Ads.
Google Ads
Google Ads is also one of the most important tools that will help you promote your website and reach out to new customers. The tool gives you a lot of power when it comes to bidding for your advertisements. It will help you use Google’s keyword planner to find out trending keywords. Google ads require you to pay only when the viewers click on your advertisements. You can analyze the performance of your keywords and construct strategies accordingly.
SEMrush
SEMrush is a one-stop solution for all your SEO needs. It does not only help you research trending keywords but also track your competitors. The premium version of the tool is paid. However, the free version is still available for you. SEMrush acts as an excellent writing assistant for you. It will provide you with an effective plan to include the keywords.
The tool will also analyze your content and rate it according to its readability, originality, tone, and SEO. It will also help you research the trending topics helping you create what your customers actually want to see. SEMrush gives you a list of hundreds of questions related to your keywords which you can answer in your content.
Canva
Canva is also one of the most important tools you must have if you wish to market your business over social media. The graphic designing tool provides you with hundreds of templates. It will help you create designs that will actually appeal to the viewers. The premium version of Canva is paid. However, the free version is also available.
This tool will help you create videos, presentations, banners, graphs, infographics, and so much more within a span of minutes. The best part about Canva is that you don’t need any prior graphic designing skills or even basic knowledge to use it. This makes Canva beginner-friendly.
Buffer
Buffer is a one-stop solution for all your social media marketing needs. The free version of the tool is available for all and helps you track your marketing techniques across 3 channels. It also helps you schedule around 10 social media posts for each of the 3 marketing channels. Buffer also offers the users a single inbox for all the marketing channels. This helps you effectively track your conversations and reply to critical comments as well. The premium version of the tool is also available with a 14-day free trial.
WordPress
If you wish to make your content website and search engine friendly, WordPress is the tool you need. This is available all across the globe and will help you ensure your content is perfect for a website. You can install various plugins on WordPress that will help you perform various tasks with ease. The Statista plugin will help you analyze the traffic on your site while other plugins like Smush and JetPack help you customize your website according to your preferences. Yoast SEO plugin will help you keep a check on the SEO optimization of your content.
Trello
Trello is a tool you will need if you wish to monitor the project management and the progress of your team. The tool will help you organize multiple tasks in columns. It also offers you multiple templates for marketing such as the editorial calendar as well as the blog content schedule. This tool will let you create cards to assign work to various members of the team. Trello is also used for its automation feature helping you create due dates for tasks and much more.
MailChimp
MailChimp is one of the most popular digital marketing tools with over 13 million users across the globe. The tool as the name suggests helps you excel email-marketing. You can get MailChimp with four different price options and free as well. It is mainly used for its email automation feature. The tool also provides you with a unique A/B testing feature that helps you check the subject lines of the emails and much more.
Unbounce
Unbounce is one of the best AI-powered digital marketing tools helping you create optimized landing pages as well as copies. The tool offers you its three main products namely Smart Builder, Smart Copy, and Smart Traffic. These tools are not free but worth every penny. It helps you create special templates for the audience targeted. The tool also helps you understand your conversion rate better. Unbounce is beginner-friendly as well and does not require any coding skills for landing pages.
TubeBuddy
If you want to create optimized video content, especially for platforms like YouTube, TubeBuddy is what you need. It offers you all the necessary video SEO tools you will need to excel in marketing on YouTube. TubeBuddy will also help you find trending titles and craft ideal video titles as well. The A/B test will help you figure out whether the thumbnails and titles work or not. TubeBuddy also shows you the best time to publish your content over the platform for maximum engagement.